GoHighLevel (GHL) Automation Specialist

What you'll do

• Build, maintain, and QA GHL workflows and automations — triggers, conditions, tag logic, wait steps, and branching — and test every one before it goes live.
• Own the funnels and landing pages, calendars and appointment automations, forms and surveys, and the pipelines and stages that move a lead from first touch to closed-won.
• Build and manage email + SMS campaigns, templates, and the merge-field / custom-value library so the whole messaging system stays consistent and on-brand.
• Set up and maintain integrations — inbound/outbound webhooks, the GHL API, Zapier / Make, and Stripe checkout + payment links — so GHL talks cleanly to the rest of the stack.
• Own deliverability and compliance: A2P 10DLC registration, domain + email authentication (SPF/DKIM/DMARC), opt-out handling, and sender reputation.
• Keep the account clean and organized — a disciplined tag taxonomy, smart lists, reusable snippets, documented workflows — and build reporting dashboards that show what is working.
• Diagnose and fix broken automations fast, and translate a business process someone describes into a working GHL build.
• Stay flexible across the full GHL surface — this role wears many hats, so you take on whatever the funnel needs week to week (new automations, quick fixes, experiments, one-off builds) and adapt as GHL ships new features and the business grows.

What we're looking for

• 2+ years hands-on in GoHighLevel (agency or sub-account level) — you have built complex multi-step workflows, not just used templates.
• Deep working knowledge of GHL: workflows, triggers, custom values/fields, pipelines, funnels, calendars, forms, and campaigns.
• Experience with email/SMS deliverability, A2P 10DLC registration, and domain authentication.
• Comfortable with webhooks, APIs, and connectors (Zapier / Make); light scripting a plus.
• Detail-obsessed and methodical — you QA and test before publishing, and you document what you build.
• Adaptable and self-directed — comfortable wearing many hats and shifting priorities across the whole GHL surface as needs change.
• Fluent written + spoken English; a clear communicator who can turn a vague request into a spec.
• Available US Eastern business hours, 9:00am–6:00pm ET, with a 1-hour total break.

Tools you'll use

Compensation

Competitive monthly pay, disclosed in your written offer if you're selected.